Researching Magazine Institutions

The BBC

The BBC uses all types of media to appeal to different audiences and to make music popular.

It mainly uses the television programme Top Of The Pops. Top of the Pops was used by the BBC to raise awareness of different types of music and to widen the audience they used TOTP (Top of the Pops) in other media forms, such as the magazine, the website and the Cd's.

The television show was the most successful, it used to broadcast each Thursday, each weekly programme consisted of a run down of that weeks charts and also it had the best selling music of that week played and performed by the specific artist. It was a show where all famous artists came together to put on a show and it was the one of the only shows at that time in 1960's (when it was first broad casted) where all artists performances on one show was broad casted to the nation.

Moreover, the BBC extended their music advertising in magazine, where each act that performed on the show that week would give a interview and their pictures would be used for the front cover's central image. Moreover, TOTP's mainly targeted a young audience, because if the 'pop' music they played.

Also the website had videos and pictures of the shows events and it had interactive features that audiences could use, for instance the TOTP wallpapers , screen savers and games.

Moreover, the Cd's took the advertising to whole new level, the target audiences could play back the most popular TOTP songs in their cars, Cd players and hi-fi's. The use of magazines, Cd's and websites was mainly used for widening the target audience and raising awareness of popular acts, what is more is the BBC used them to remind people that the show is coming on and they should watch it because it links into the magazine, website and Cd's.


































Magazine example, show the stars of the show(images). Colours target a young female audience, also the text implies the pop genre the use of words 'pop', 'love' and 'stars'.



I used a image to show a typical performance on TOTPs, the famous and successful girl band Girls Aloud, perform on the christmas special to promote their new single.


I used a image to show the website and how it has the daily news of TOTP which has new music videos, performance images and new gossip about stars.

Another image i used is the old logo for TOTPs and it is example of one of the albums.